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BLK, the Match Team dating application for Black singles, has declared a new marketing campaign which raises recognition about the ‘Black tax’.
BLK points out that the Black tax is a economical pressure set on Black people who are turning out to be richer, as they then have to aid much less wealthy relatives members. The cause of this is systemic racism and financial inequality, and it is a sizeable issue in the Black neighborhood, it shares.
To aid tackle this problem, BLK is supplying out $250 reward playing cards to BLK people who have experienced the Black tax.
Functioning concerning April 26 and May well 3, BLK end users can utilize for a gift card by publishing a “written tale highlighting your personalized ‘Black Tax experience’ – emphasizing the personal sacrifices you have produced to monetarily assist your family associates and sharing how you would use the $250 gift card if you are picked as a winner”, the formal guidelines point out.
The new initiative, established alongside one another with PR agency Arxna, was encouraged by BLK study which located that 79% of Black singles are not common with the Black tax thought.
The exploration also observed that 1 in 3 Black singles more than 40 fiscally help their significantly less fortunate family members associates, with 46% of unemployed singles even now having to also assist loved ones users.
“At BLK, we are deeply fully commited to endorsing Black pleasure by way of our marketing initiatives and campaigns. We admit the monetary burden faced by a lot of Black family members, and we believe that that it is our accountability to help and uplift the community”, explained BLK’s Head of Brand and Advertising and marketing Jonathan Kirkland.
“This software is not just about delivering monetary help to people impacted by ‘Black tax,’ but also about increasing consciousness of this significant problem that impacts so many”, he additional.
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