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To highlight the insights shared at our new convention in London, Global Relationship Insights is happy to share a roundup of some of the event’s presentations.
In this short article, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.
Kicking off the GDI conference in London, Karima Ben Abdelmalek, President and CEO of happn, defined why just one of the most effectively-recognized and perfectly-made use of dating applications had decided on to undergo a big brand refresh.
happn has been in the market place since 2014 and Abdelmalek spelled out that its tens of millions of consumers are really diverse right now to the types it first started out with. Refreshing their model gave them a possibility to fortify their model story and values inside of happn and bring a new technology of users on board.
happn’s new brand name focuses on ‘finding your crush’ in the spots you like to go – reinforcing the one of a kind spot-primarily based aspect of Happn’s app and its main worth of fostering dependable interactions.
“When 1 of your pals introduces you to their new companion, your very first problem to them is normally ‘where did you two meet’ and which is the issue that underpins our app,” she spelled out.
“happn is about locating people today who like the exact activities and destinations that you like,” she stated. “The likelihood is ‘your paths have already crossed’ and so our new brand appears to be like to mirror those people paths and exhibit how we assistance you intersect like-minded persons and uncover your crush.”
Abdelmalek stated that happn was not just about me and you, it was also about the spot and a series of slick videos and a refresh of the application alone ended up all helping to supply that message. When it arrives to obtaining your best match, happn is hunting to make it materialize.
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